Focus strategy
Bodun employs a focused strategic approach, centering its efforts within the automotive electronics sector. It integrates resources meticulously, ensuring a steady expansion of the automotive multimedia business while vigorously cultivating endeavors in automotive electronics for energy conservation, environmental preservation, and advanced control systems.
Bodun Electronics
Bodun Electronics
Tianjin Bodun Electronics Co., Ltd. is a national-level high-tech enterprise, and it holds the esteemed status of a national-level specialized, innovative "small giant" enterprise.The company has maintained a long-standing commitment to research, production, and service within the automotive electronics industry.Its scope encompasses automotive multimedia, automotive energy-saving technologies, control systems for new energy vehicles, and automotive interior and exterior design.
Headquartered in Tianjin, the company oversees five subsidiaries: Liuzhou Bodun, Shengzhou Bodun, Chongqing Eckut Technology, Suzhou Bodun, and Bodun Malaysia.The group comprises more than 600 individuals, with R&D personnel accounting for 35%.
Profile of Bodun
Profile of Bodun
丨 Both strong research and development ability and pragmatic spirit
The company possesses research and design capabilities in acoustic system solutions and related algorithms, particularly excelling in software design.The company's product portfolio includes automotive loudspeakers, AVAS, amplifiers, AGS, ANC, sound effects, automotive controllers, and interior/exterior decoration items.Certain products have already reached international advanced levels and lead in market share.
The company has received numerous accolades, including recognition as a national specialized and innovative "small giant" enterprise, a national high-tech enterprise, a champion in manufacturing individual enterprises, a leading enterprise in science and technology development, a Top 100 innovation enterprise, an enterprise technology center, an industrial design center, as well as the establishment of key laboratories, postdoctoral workstations, among others.The company's products have been honored with titles like "specialized and special new" products (technology) of Tianjin small and medium-sized enterprises, "trump card" products of Tianjin, "key new products" of Tianjin, "famous brand products" of Tianjin.
Leveraging robust R&D capabilities and a pragmatic approach, the company has achieved rapid development. To date, it has established in-depth collaborations with nearly 30 renowned domestic and international automobile manufacturers, including SAIC, Changan, GM Wuling, Geely, GAC, Dongfeng, Liuqi, BAIC, Great Wall Motor, BYD, Xiaopeng, leapmotor, hozonauto, Lixiang, Voyah, HYCAN, Baidu Apollo, U power, Rox Motor, Foton, Spotlight Automotive, Proton, BESTUNE, Dongfeng Nissan, Renault, Ford, Auracom, Mazda, among others.
The company's progress owes much to the robust support from government leaders and friends from various sectors. This support has been instrumental in Bodun's achievements to date. Moving forward, embracing the spirit of venturing forward bravely, we aspire to extend Bodun's accomplishments across every corner of our homeland, embarking on a new journey together with partners from all walks of life!
600 +
1
30 +
1
160 +
1
7 %
1
1
600 +
More than 600 people group size
1
30 +
More than 30 masters and above
1
160 +
More than 160 R&D staff
1
7 %
R&D expenses account for more than 7% of sales expenses
Chairman's speech
Chairman's speech
Lead: We will steadfastly uphold the core values of being “people-oriented, honest, pragmatic, scientifically innovative, and sustainable”. Our commitment remains unwavering—to continuously generate greater value and provide impeccable service for customers and society.
Since its inception in 2000, Bodun Group has journeyed for 23 years—23 remarkable years characterized by achievements and progress. Leveraging our robust R&D capabilities and pragmatic approach, we've actively forged a path conducive to the enterprise's long-term development.Anchoring ourselves in the market, we've consistently looked to the future, adopting a focused strategy while diligently forecasting the domestic automobile market's demand for the next three to five years. With an optimized industrial chain and advanced R&D concepts, we've emerged as leaders in the domestic market.
Our growth is etched in history. Throughout Bodun's developmental voyage, it's been the support of friends from all spheres of life and strategic alliances through mutually beneficial cooperation that have illuminated Bodun's present brilliance!As Bodun embarks on its future journey, we are deeply grateful for your companionship along this path!
The winds are strong, and the tides surge; the road ahead is long, and acceleration is imperative. Let Bodun's footprint grace every corner of our motherland. Let us join hands, united in purpose, to seize the future and collectively partake in the glory to come!
Bodun culture
Bodun culture
丨 The winds are strong, and the tides surge; the road ahead is long, and acceleration is imperative.
Core values
Centered around people, committed to honesty and pragmatism, driven by scientific innovation, and dedicated to sustainability.
Management policy
Focusing on market orientation, with R&D leading the way, production as the core, and quality as the foundation.
Bodun 23 years
丨 2000-2023 Witness a bright future
Company establishment
The company took the lead in passing the ISO9001/ISO14001 quality and environmental system certification
The Ministry of Commerce awarded the "National Hundred integrity Management Model Enterprises"
Tianjin Bodun Electronics branch was established, and the first automotive loudspeaker came out
We successfully cooperated with SAIC-GM-Wuling Automobile, Changan Automobile and Dongfeng Automobile. Successfully passed TS16949 certification
In 2008, the company inaugurated its technology center, reaffirming its commitment to delivering high-quality automotive electroacoustic, electronic energy-saving, vehicle electronic control systems, and component solutions in areas encompassing automobile body electronic control, vehicle multimedia, new energy, and interior and exterior decoration. During this period, a successful collaboration with Changan Suzuki was accomplished.
It successfully cooperated with China's first joint venture independent brand Baojun Automobile
In 2010, it was rated as a small and medium-sized science and technology enterprise in Tianjin
The company's three patented products were approved; Successful cooperation with BAIC
The company's self-developed pedestrian warning device and buzzer products came out; And successfully cooperated with Weichai Automobile and Sichuan Automobile
we successfully cooperated with GM India
In 2014, the company embraced Industry 4.0 and significantly augmented its investment in automation, marking a decisive shift towards intelligent manufacturing. Concurrently, successful partnerships were forged with SAIC and Brilliance Automobile. Additionally, the company actively contributed to the new product development of Liuqi, Wuling (SGMW), and several other pivotal projects during this period.
In 2015, the company was recognized as a national high-tech enterprise, and its technology center was identified as the enterprise technology center of Tianjin. During the same year, it successfully developed intelligent active air intake grille and grille controller products, establishing a successful partnership with GAC Group.
In 2016, the company completed the development of the new generation products for AC and TMS. Additionally, the Chongqing R&D Center was established during the same year. The sound enhancement module and power amplifier products were officially put into production. Moreover, successful collaborations were established with Geely, BAIC New Energy, Zhidou, and Zotye Automobile.
In 2017, the company completed the research and development of BMS, VCU, and body electronic control products, successfully collaborating with Dongfeng Renault, Great Wall Motor, Zhengzhou Nissan, GAC Toyota, and Geely. Additionally, in the same year, the Liuzhou subsidiary was established.
Was rated as a special new small and medium-sized enterprise; Set up Tianjin key laboratory; In the same year, it successfully cooperated with BYD Automobile and Xiaopeng Automobile
Awarded as Tianjin science and technology leading cultivation enterprise; Set up post-doctoral workstation; Successful cooperation with Proton Motors
It has been continuously rated as a specialized and new small and medium-sized enterprise in Tianjin. Successfully cooperated with leapmotor and hozonauto
Was rated as a national specialized special new "little giant" enterprise; Successfully cooperated with Spotlight Automotive, BESTUNE,and Auracom
Won the individual champion enterprise, the top 100 technological innovation enterprises; Success with Lixiang, Lantu, HYCAN, Baidu, U power, Rox Motor, Beiqi Foton automobile cooperation
Bodun Shengzhou branch was established, Bodun Suzhou R & D center was established; Won the municipal industrial design center
Qualification honor
Qualification honor
丨 Top 100 in scientific and technological innovation
This year's Top 100 Science and Technology Innovations list was compiled within the purview of Tianjin's science and technology leaders and leading cultivation enterprises, considering various indicators such as enterprise research and development investment scale, intensity, and achievements. Among the top 100 companies, the average proportion of R&D personnel stands at 26.1%, with an average R&D intensity of 5.6%.
On December 30, 2022, the 11th Tianjin Private Enterprise "Healthy Growth Project" conference, co-sponsored by Tianjin Federation of Industry and Commerce, Tianjin Development and Reform Commission, and Tianjin Haihe Media Center, took place. The conference unveiled the "Healthy Growth Project" list and research report. Bodun Electronics secured the 27th position in the Top 100 Scientific and Technological Innovations and ranked second in Wuqing District.
Invited by Tianjin TV Station "Wealth +" column group
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Organizational structure